web analytics

Blog Tip of the Day

You’re a blogger. Do you have a media kit? If your answer was “no,” don’t panic. It’s okay — many bloggers don’t! However, if you’re interested in engaging with businesses (however large or small) for things like sidebar ads, giveaways, and sponsored content, it’s important to put something together to outline who you are as a brand and what you can offer an advertiser (and how much it’s going to cost them!).

While media kits can be designed to match your specific aesthetic and look super profesh (and yes, shameless plug here: I design them or can teach you how to create and use them!), it’s not necessary to have a multi-page PDF if you don’t have the time, know how, or money to make one. Often, a simple Word doc or PowerPoint can suffice. On the flip side, kits are a great way to tell a visual story about who you are as a brand, and as it’s likely the first business doc a brand will see from you, it’s never a bad idea to give them a positive first impression. As a blogger, you already know: visuals matter!

Here’s what a media kit should include:

(PSST! Get the full version of the post, and a TON more info on media kits, right over here)

Want info on when to actually send your kit (and when not to), additional stats and qualitative data you should include, where you can find those numbers, and more? You can download my entire guide to creating the perfect media kit here.

{Image Credit: Glitter Guide. All graphics by vmac+cheese}


64 responses to “Blog Tip of the Day”

  1. Tiffany @ Savor Home, on July 19, 2012 at 10:33 am said:

    Capeche!! I JUST had this conversation with someone last week, so this is right on time! What should the stats look like before considering selling ads on the blog?

  2. viv, on July 19, 2012 at 10:50 am said:

    YOU ARE BRILLIANT! That’s all ;)

  3. Nnenna, on July 19, 2012 at 11:00 am said:

    Such a wealth of information here- definitely bookmarking this so that I can read it again! Also, in your comment above you answered several questions that I’ve been wondering about for ages! Thank you for a well-written and informative post. :)

  4. rita, on July 19, 2012 at 11:16 am said:

    total newbie here, so thank you on the clarification on page views and unique visitors- i was wondering why my page views didn’t align with traffic sources, etc. thank you!

  5. Lisa B, on July 19, 2012 at 12:53 pm said:

    Thank you! Great information!

  6. Lotts and Lotts, on July 19, 2012 at 12:58 pm said:

    This is such a great post – Thank you! You have given me so much to think about and get working on.


  7. Kate {domestikatedlife}, on July 19, 2012 at 1:02 pm said:

    Great post!

  8. Stately Things, on July 19, 2012 at 1:03 pm said:

    This is fantastic! You seriously provide the most perfect mix of eyecandy/fun reads and practical, useful information. We’re grateful for your blog!

  9. Kate {Modette}, on July 19, 2012 at 1:04 pm said:

    I just bookmarked this page now! Thank you so much – I was thinking about media kits the other day and wondering if I should have one…. so your article came in perfect timing! This has been so helpful, off to make one now!

    Kate {Modette}

  10. Becca, on July 19, 2012 at 2:30 pm said:

    What great advice! Thanks Victoria. I’m not ready for this yet, but will definitely be storing it away for the future.

  11. Amanda, on July 19, 2012 at 4:50 pm said:

    You are amazing! This is just what I am looking for!! I think I’m still in the beginning stage of building up my readership. I’ve recently moved to a wordpress self hosted blog and still getting used to the whole stats thing… I was wondering what plugins would you recommend to use? (there is so many out there and it gets ovewhelming)

    Thank you SO much for this!

  12. Suzie Salmon, on July 19, 2012 at 6:48 pm said:

    Such great info!!! Thank you!

    Also, Amanda raises a good point, albeit my question is a derivative of hers. If I am still a relatively small WordPress-hosted blog but have a great Google page rank, should I consider moving to a self-hosted platform to get those google analytics unique visitor stats now (since free wordpress only allows page views, not unique)? Or, should I wait until my traffic is higher and potentially lose my great page rank then rather than bite that bullet now? I’ve been trying to decide and read so many conflicting arguments on this…

  13. Heidi @foodiecrush, on July 19, 2012 at 7:15 pm said:

    Another great post, love how you share your thoughts freely and authentically. Pinning it and sharing with my readers tomorrow. Thanks!

  14. Valerie {chronicles of him and her}, on July 19, 2012 at 7:23 pm said:

    This is so helpful! My little blog is too small right now for selling ads and getting sponsors but one day this will come in very handy. :) I love your Blog Tips series!

  15. Annie, on July 19, 2012 at 7:29 pm said:

    This is such an incredibly helpful post! Thank you SO much for sharing this!!

  16. Melanie, on July 20, 2012 at 1:17 am said:

    So helpful! Thanks girl!

  17. Happy Friday | So Much to Smile About, on July 20, 2012 at 8:06 am said:

    [...] If you are a blogger, don’t miss this post from Victoria. > J.Crew has some new arrivals. Love these picks from Sarah. Shop here. > Total “Style [...]

  18. elizabeth, on July 20, 2012 at 8:17 am said:

    thank you for this and for the extra good stuff in the comments/questions!

  19. Sonya, on July 20, 2012 at 9:26 am said:

    Thanks! Great information that I needed to read!

  20. Lonely Wife Project, on July 20, 2012 at 10:25 am said:

    You are so business savvy Victoria! When/if I decide to ever get serious about my blog, I’m coming straight to you!

  21. Lindsay Simone, on July 20, 2012 at 12:51 pm said:

    Fantastical advice! This type of media kit would also be a great thing to send out to DIGITAL PR firms since they usually aska number of bloggers to cover their events/clients/etc {make sure you send out to “digital” pr firms…blogging = digital coverage}.

  22. Allison | Cirque du Sweet, on July 20, 2012 at 7:09 pm said:

    Thank you for this incredibly helpful advice! You are one smart lady.

  23. Weekend Reading, on July 21, 2012 at 3:03 am said:

    [...] a blog?  Do this.  (But please don’t do this.) Pin It [...]

  24. Natasha, on July 21, 2012 at 12:23 pm said:

    Thanks so much for the info! Im pretty new to the world of blogging so this really helps. Also, how do you guys know what your page rank is? I dont see anything like that on my google analytics. Thanks so much!

  25. How I Pinch A Penny, on July 21, 2012 at 1:16 pm said:

    I was sitting down to the computer to work on my press packet, not knowing where to start. But FIRST I procrastinated by going to Pinterest to…well….procrastinate. Best thing i have done so far today. I found this pin. Thanks so much!

  26. julia, on July 21, 2012 at 6:19 pm said:

    yay! thanks victoria!

    xo julesinflats.blogspot.com

  27. Marie Young, on July 23, 2012 at 5:30 am said:

    I don’t have 10k interest followers yet, but this is a great exercise and something to build up to. The advise is much appreciated!

  28. Jennifer Kappler, on July 24, 2012 at 3:25 pm said:

    Thank you, thank you! what a great bunch of advise, and so candid as well. Definately some things to take away from this.


  29. it's friday!, on July 27, 2012 at 11:41 am said:

    [...] great blogging tip from vmac and cheese. [...]

  30. [...] How to create a media kit for your blog. [...]

  31. Lauren (L.A. in the bay), on July 29, 2012 at 3:17 pm said:

    amazing amazing advice, as always Victoria!

  32. Happy Friday! ….er, Sunday | good grief., on July 30, 2012 at 1:10 pm said:

    [...]   [...]

  33. Sarah, on August 2, 2012 at 3:55 am said:

    Hi! I just started following and just read this wonderful post. These are great tips! I am really having a difficult time with this and I’m a little confused. Yesterday I put together my “sponsor” page and there is a lot of info. I tried to make it as brief as possible, if I don’t give enough info, they won’t understand what Skylar Magazine and they won’t get the concept or my mission. There is like no possible way for me to shorten it anymore than I have.

    Anyway, I basically have most of what you mentioned above written on that page, so I’m wondering if I would still need a media kit, or if I could just use that and have potential sponsors go there. Or could I copy and paste it and save it as a doc and use that as my media kit?




  34. Steph R, on August 4, 2012 at 8:34 pm said:

    Thank you so much for writing this! I keep saying that I need a media kit, I just didnt know where to start!

  35. [...] what a media kit is, if you need it, etc – Victoria from Vmac and Cheese explains it all here. But today I’m going to show you how to create one without the use of [...]

  36. thefashionistachic, on August 6, 2012 at 8:13 am said:

    I enjoyed this post very much, thank you for the tip. I have been meaning to create a media kit but have to proscrastinating! Thanks again

  37. Kat Skull, on August 14, 2012 at 9:38 am said:

    Thanks for the great information! I still have a lot to work on in the way of advertising considering my low page views.

  38. [...] Pinterest is becoming a new hub of social media.  Think, digital vision board and basically that’s what Pinterest is. While I still don’t have a really clear focus or idea on why I’m using the site, I do find it useful as articles and tips float around daily.  Today I came across a posting that led to a blog article on why bloggers should have a media kit and what should go into it.  [...]

  39. Barbara, on August 27, 2012 at 9:20 am said:

    This post is awesome and I must say thank you very much for taking out the time to publish such useful info for the rest of us.
    I have actually been struggling with how to build my media kit. My stats are not all that yet but my blog is getting there so was thinking that this would be a good time to start building the kit. I will be sure to check out statcounter and commence the process with all the info you have given us.

    Thanks again,

  40. Linda Gadea, on September 12, 2012 at 5:13 pm said:

    This was really helpful, thanks so much, I am a beginner bloger, al do I have bast experience in what I write about. I want to turn my blog in to an intresting income.

    Thanks, LInda.

  41. Cristina Sierra, on November 29, 2012 at 7:19 pm said:

    Really really awesome content. Wish I’d found you about 6-8 months ago when I was struggling with a lot of stuff. Oh well – at least I know you are around for future stuff (which is coming). Looking forward to seeing what you publish – keep it up!!!

  42. [...] vmac & cheese has some advice for bloggers. you can never have enough good advice! [...]

  43. Sheial, on December 4, 2012 at 12:08 pm said:

    Just found this via pinterest – great help! I know have some clear direction on where to go next and how to get this started :) xo

  44. Worth Noting: Blog Improvement — Hazel & Agnes, on January 3, 2013 at 10:43 am said:

    [...] Why Every Blogger Should Have a Media Kit at VMac & Cheese [...]

  45. Antionette Blake, on January 4, 2013 at 7:50 pm said:

    Thank you, I had a company contact me recently requesting this information as they wanted me to review a product. I responded in an email, but a PDF Media Kit would have been much better.

  46. Kasey P, on January 17, 2013 at 9:32 am said:

    This was SO helpful! I had started a similar “fact sheet” a few months ago but this helped streamline it and know who it was appropriate to send to.
    Love you blog!! Would love if you would check out mine too :-)

  47. [...] Why Every Blogger Should Have a Media Kit  Photo Credit: vmacandcheese.com & Glitter Guide I’m currently in the process of freshening up my Media Kit and have found some useful info on VMAC & Cheese’s daily lifestyle blog. Think essentials, stats, readership profile, press received, partnerships, testimonials, & the like. “If you’re interested in engaging with businesses (however large or small) for things like sidebar ads, giveaways, and sponsored content, it’s important to put something together to outline who you are as a brand and what you can offer an advertiser (and how much it’s going to cost them!).” – VMAC & Cheese How about you?  Do you have any first hand blogging tips and tricks that you’ve found invaluable?  Leave your thoughts in the comment section below. 34.041209 -118.442596 [...]

  48. WATCH THE SHOWS – STYLEcalling, on February 11, 2013 at 9:39 am said:

    [...] out Merecdes Benz Fashion Week’s website for all the details on the live stream. I’ll be watching and updating STYLEcalling on all the weeks [...]

  49. Link Love 2.9.13 | Suite Seven, on March 3, 2013 at 5:23 pm said:

    [...] working on my media kit and I’ve found this post about media kits on VMac & Cheese very [...]

  50. Melyssa, on March 20, 2013 at 1:30 am said:

    Thank you for this! I’ve just been asked for a media kit and had no idea what I was getting myself into! Glad I have some great guidance now. :)


  51. Latanya Rene, on March 20, 2013 at 5:17 pm said:

    This information was so amazingly helpful. Thank you for being so awesome and information. I love that there are people out there like you. Stay magical! <3

  52. [...] of vmac and cheese describes what a media kit is, which [...]

  53. Lucio, on April 29, 2013 at 6:20 am said:

    I’ve been exploring for a bit for any high quality articles or blog posts on this sort of house . Exploring in Yahoo I at last stumbled upon this website. Studying this information So i’m satisfied to convey that I’ve an incredibly just right uncanny feeling I found out exactly what I needed. I most undoubtedly will make sure to do not overlook this site and provides it a look on a continuing basis.

  54. 50 Blogging Tips : Hey Love Designs, on May 15, 2013 at 3:48 am said:

    [...] Why Every Blogger Should Have a Media Kit | vmac+cheese [...]

  55. [...] Why every blogger should have a media kit [...]

  56. Louida, on December 5, 2013 at 9:56 am said:

    Thanks for the tips! I’m starting to get media attention so I needed to know advice about media kits. Thanks!

  57. Creating a Media Kit for your blog, on January 15, 2014 at 5:32 am said:

    […] along the line. They’ve been talked about a lot in the last few years; I myself have written a post about it before on my personal blog, designed many a kit through Vivaleur, as well as penned our […]

  58. Better Blogging Tips: Resources for Creative Bloggers, on February 14, 2014 at 8:00 am said:

    […] Media kits – why you should have one and what goes in it […]

  59. oh, hello friend | blog, on March 3, 2014 at 3:31 pm said:

    […] read via vmac and cheese via birch+bird’s […]

Leave a Reply

Current day month ye@r *